LOVE. So pumped to see a new video from Phony Ppl. From their soul-laced beats, to their inviting approach to music videos, it’s clear Phony Ppl have roots steeped in the classics, but their sounds becomes their own once they piece it all together. I wrote about Phony Ppl as one of my acts to catch at CMJ 2012, here’s what I had to say:
Floating around mysteriously on the netz since 2009 with ties to Odd Future, turning up in Urban Outfitters Fall catalog oh and did I mention they are signed with Cara Morris at CAA? Clearly, I’m not the first to discover the crew’s infectiously smooth blend of hip hop, soul, jazz and RnB and probably closest thing to that 90s-era hip hop I’ve been clawing at the depths of the internet in search of.
But Phony Ppl rely on more than nostalgia to keep your head bobbing, think The Roots and D’Angelo foundations but with the playful energy of a far less starved for attention, Odd Future…except these kids went to NYU. Polished just enough for a mainstream audience, but such soulful (and solid) lyrical prowess that no matter how entrenched in the underground you are, you can’t help but keep listening.
Phony Ppl are something special. Consider this video, their introduction. Get acquainted, cuz 2013, they dropping all kinds of new.