Gluttony Is The New

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“In many ways, today’s rap landscape looks like the exact inverse of what Big strived to create. Underground and mainstream hip-hop across the board are instead dominated not by an energy but by a disaffected cool, more Jay than Big. Narrative storytelling is out, formless stream of consciousness is in. Beats, rhymes and content are less aggressive than ever. It’s as if Biggie never even existed. This generation digests Big as an icon, not a human. And to do so is to misunderstand him completely.”

I wonder if all the rappers out there know they will never be as good as the 90s. I bet they do. Don’t give up, just accept that you won’t win.

The Fader April/May 73 THE ICON ISSUE: BIG